Secret Sales Integration Setup Guide

This guide explains the process of connecting your Secret Sales Marketplace account to Helm, enabling automatic synchronisation of orders and inventory, and facilitating efficient management of your Secret Sales sales channel.

Last updated 5 months ago

What is Secret Sales Marketplace

Secret Sales Marketplace is a leading UK-based online retail platform, offering brands and retailers the opportunity to reach a large, engaged audience of value-conscious shoppers while maintaining their own brand presence.

By integrating Secret Sales Marketplace with Helm, you can automate order imports, maintain synchronised inventory in real time, and streamline multichannel fulfilment from a single, centralised interface.

PROS ✅

CONS ❌

Direct access to a wide UK retail audience

Requires valid API credentials issued by Secret Sales Marketplace

Real-time synchronisation of orders and stock

Approval processes and compliance requirements may differ between sellers and categories

Supports brand autonomy and customisation

Marketplace onboarding may be subject to API rate limits and seller verification stages

Step-by-Step Setup

Step 1: Access the Secret Sales Integration

Log in to your Helm account.

Navigate to:
Settings → Sales Channels

Click “Add New Channel” then search and select Secret Sales.

Step 2: Enter Your Credentials

Populate the following fields:

  • Active – Enable the channel by toggling the Is Active switch.

  • Name – Provide a distinctive reference for your channel (e.g. Secret Sales UK).

  • API URL – Input the full API endpoint URL as provided by Secret Sales.

  • API Key – Paste the API key issued by Secret Sales via your seller account.

  • Selected Channel – Add the Secret Sales channel you wish to connect.

Ensure all credentials are transcribed precisely as provided.

Optional configuration tabs include:
Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Secret Sales Marketplace seller dashboard.

Step 3: Save and Activate

Click Submit to preserve your credentials.

A confirmation message will indicate successful connection of the Secret Sales channel.

Completion

Your Secret Sales store is now linked to Helm. Orders and inventory data will begin synchronising automatically, ensuring your operations remain up-to-date and streamlined across platforms.