Back Market Integration Setup Guide

This guide explains how to connect your Back Market account to Helm, enabling automated order import, real-time inventory synchronisation, centralised fulfilment, and streamlined supplier management so you can manage Back Market operations alongside your other sales channels from a single interface.

Last updated 4 months ago

What is Back Market

Back Market is a leading online marketplace for refurbished electronics, connecting certified refurbishers and sellers with consumers looking for high-quality pre-owned devices. Suppliers can sell smartphones, laptops, tablets, and other electronics. Integrating Back Market with Helm allows suppliers to automate orders, synchronise inventory, and manage fulfilment efficiently while maintaining accurate product listings and warranty information.

PROS ✅

CONS ❌

Access to a growing global audience seeking refurbished electronics.

Supplier onboarding requires approval and certification of refurbishment standards.

Centralised management of orders, stock levels, and fulfilment in Helm.

Product data must meet Back Market’s listing requirements, including images, descriptions, and technical details.

Support for SKU, condition grading, and warranty information.

Pricing, shipping, and returns policies must comply with marketplace rules.

Step-by-Step Setup

Step 1 — Start the Back Market integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Back Market, and select Add / Install.

Note: You must have an approved seller account with Back Market before live orders can be processed.

Step 2: Obtain and Enter Your Credentials

Back Market will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Active – Toggle Is Active to enable the channel.

  • Name – Assign a clear label (e.g. Back Market Refurbished Electronics).

  • Country Code – Enter the two-letter country code where your Back Market store is registered (e.g., FR for France, US for the United States).

  • Language – Select the language code used for your listings on Back Market (e.g., en for English, fr for French).

  • Access Token – Paste the API access token or key provided by Back Market from your seller account.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Back Market seller dashboard.

Step 3: Save and Activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to Back Market. On success, you’ll see a confirmation and the channel will be active. Orders, inventory updates, and product information will begin synchronising automatically.

If errors occur:

  • Verify your Back Market seller account is fully approved.

  • Confirm the API key or credentials are valid.

  • Ensure product specifications and condition grading meet Back Market’s required format.

Completion

Once connected, your Back Market channel will be fully manageable from Helm: orders will import automatically, stock and availability will remain up to date, invoices and despatch updates will synchronise, and your operations will stay efficient and compliant across all refurbished electronics buyers.