Groupon Integration Setup Guide

This guide explains how to connect your Groupon account to Helm, enabling automated order import, real-time inventory synchronisation, centralised fulfilment, and streamlined supplier management so you can manage Groupon operations alongside your other sales channels from a single interface.

Last updated 4 months ago

What is Groupon

Groupon is a global e-commerce marketplace that connects consumers with merchants offering goods, services, and experiences at discounted prices. Suppliers and merchants can sell products, vouchers, and deals through Groupon’s platform. Integrating Groupon with Helm allows suppliers to automate order handling, synchronise inventory, and streamline fulfilment while keeping pricing and promotions up to date.

PROS ✅

CONS ❌

Access to a large audience of consumers looking for deals and local offers.

Supplier onboarding requires approval and compliance with Groupon’s deal and listing standards.

Centralised management of orders, stock levels, and fulfilment in Helm.

Product or service data must meet Groupon specifications, including images, descriptions, and pricing rules.

Supports automated updates for vouchers, deal quantities, and product availability.

Promotional periods, refunds, and cancellations may have specific rules that need to be followed.

Step-by-Step Setup

Step 1 — Start the Groupon integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Groupon, and select Add / Install.

Note:

You must have an approved merchant account with Groupon before live orders or deals can be processed.

Step 2: Obtain and Enter Your Credentials

Groupon will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Active – Toggle Is Active to enable the channel.

  • Name – Assign a clear label (e.g. Groupon Deals & Offers).

  • Supplier ID - Paste this ID from your Groupon merchant account.

  • AccessToken – Paste the access token credentials from your Groupon merchant account.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Groupon merchant dashboard.

Step 3: Save and Activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to Groupon. On success, you’ll see a confirmation and the channel will be active. Orders, deal redemptions, and inventory updates will begin synchronising automatically.

If errors occur:

  • Verify your Groupon merchant account is fully approved.

  • Confirm the API key or credentials are valid.

  • Ensure product or deal data meets Groupon’s required format.

Completion

Once connected, your Groupon channel will be fully manageable from Helm: orders will import automatically, stock and deal availability will remain up to date, invoices and despatch updates will synchronise, and your operations will stay efficient and compliant across all Groupon deals and promotions.