Linnworks Integration Setup Guide

This guide explains how to connect your Linnworks account to Helm, enabling automated order import, real-time inventory synchronisation, centralised fulfilment, and streamlined channel management so you can run Linnworks operations alongside other sales and logistics channels from one interface.

Last updated 4 months ago

What is Linnworks

Linnworks is a multichannel order and inventory management platform that connects retailers and brands with marketplaces, web stores, and fulfilment providers. It automates workflows including order routing, inventory control, shipping, and reporting across multiple sales channels.

By integrating Linnworks with Helm, you can ensure orders, stock levels, and product data remain synchronised in real time while maintaining streamlined fulfilment across all connected channels.

PROS ✅

CONS ❌

Centralises orders from multiple sales channels into one hub.

Requires valid API credentials generated in Linnworks.

Real-time inventory synchronisation across Helm and Linnworks.

Product SKUs must match across Helm and Linnworks for accurate sync.

Supports multi-warehouse routing and carrier integrations.

Complex setups may need additional mapping for attributes and warehouses.

Automates despatch workflows with tracking pushed back to sales channels.

Step-by-Step Setup

Step 1 — Start the Linnworks integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Linnworks, and select Add / Install.

Note: You must have an active Linnworks account with API credentials generated.

Step 2: Obtain and Enter Your Credentials

Linnworks will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Active – Toggle Is Active to enable the channel.

  • Name – Assign a clear label (e.g., Linnworks Integration).

  • Use Custom App – Toggle this option if using a custom API application in Linnworks.

  • App ID – Enter the Application ID generated in your Linnworks developer portal.

  • App Secret – Enter the Secret Key linked to your Application ID.

  • App Auth Token – Paste the Authentication Token provided after authorising the app.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should match those generated in your Linnworks API dashboard.

Step 3: Save and Activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to Linnworks. On success, you’ll see a confirmation message and the channel will be active. Orders, stock, and fulfilment data will begin synchronising automatically.

If errors occur:

  • Verify your Application ID, Secret Key, and Token are valid.

  • Ensure product SKUs match across Helm and Linnworks.

  • Confirm warehouses and carriers are correctly configured.

Completion

Your Linnworks account is now fully integrated with Helm. Orders will flow seamlessly, stock levels will remain accurate, and fulfilment data will synchronise in real time, ensuring efficient and centralised management across your channels.