H&M Home Integration Setup Guide

This guide elucidates the process of connecting your H&M Home Marketplace account to Helm, thereby enabling automatic synchronisation of orders and inventory, and facilitating efficient management of your H&M Home sales channel.

Last updated 5 months ago

What is H&M Home Marketplace

H&M Home Marketplace is a distinguished UK-based online platform, empowering independent brands and homeware retailers to reach a broad audience of style-conscious customers while preserving their unique brand identity.

By integrating H&M Home Marketplace with Helm, you can automate order imports, maintain synchronised inventory in real time, and streamline multichannel fulfilment from a singular, centralised interface.

PROS ✅

CONS ❌

Direct access to a major UK homeware and lifestyle audience

Requires valid API credentials issued by H&M Home Marketplace

Real-time synchronisation of orders and stock

Approval processes and compliance requirements may differ between sellers and categories

Supports brand autonomy and retailer customisation

Marketplace onboarding may be subject to API rate limits and seller verification stages

Step-by-Step Setup

Step 1: Access the H&M Home Integration

Log in to your Helm account.

Navigate to:
Settings → Sales Channels

Click “Add New Channel” then search and select H&M Home.

Step 2: Enter Your Credentials

Populate the following fields:

  • Active – Enable the channel by toggling the Is Active switch.

  • Name – Provide a distinctive reference for your channel (e.g. H&M Home Marketplace UK).

  • API URL – Input the full API endpoint URL as provided by H&M Home.

  • API Key – Paste the API key issued by H&M Home via your seller account.

  • Selected Channel – Add the H&M Home channel you wish to connect.

Ensure all credentials are transcribed precisely as provided.

Optional configuration tabs include:
Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your H&M Home Marketplace seller dashboard.

Step 3: Save and Activate

Click Submit to preserve your credentials.

A confirmation message will indicate successful connection of the H&M Home channel.

Completion

Your H&M Home store is now linked to Helm. Orders and inventory data will commence synchronisation automatically, ensuring your operations remain contemporaneous and streamlined across platforms.