Conrad Integration Setup Guide

This guide explains how to connect your Conrad Marketplace account to Helm, enabling automated order import, real-time inventory synchronisation, centralised fulfilment, and simplified reporting so you can manage Conrad alongside your other sales channels from one place.

Last updated 4 months ago

What is Conrad Marketplace

Conrad Electronic is a well-established European retailer and marketplace specialising in electronics, technology, tools, industrial supplies and business solutions. Through its B2B-focused marketplace, Conrad offers third-party brands and merchants access to a wide audience of professionals, SMEs and technology-savvy consumers.

By integrating Conrad with Helm, you can centralise order management, automate stock updates, streamline fulfilment and reduce manual admin: all from a single interface.

PROS ✅

CONS ❌

Direct access to Conrad’s extensive B2B and B2C customer base in electronics, tools and industrial supplies.

Seller onboarding requires approval and may involve detailed product data checks (EANs, technical specs, certifications).

Centralised order and inventory synchronisation through Helm, eliminating duplicate data entry.

Conrad’s B2B focus means stricter fulfilment, packaging and invoicing rules.

Visibility and control over product data, variants, stock levels and order fulfilment from one system.

Commission rates, payment terms and campaign opportunities vary by category and account type.

Step-by-Step Setup

Step 1 — Start the Conrad integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Conrad and select Add / Install.

Note:

You need an approved Conrad Marketplace seller account before your listings and orders can go live.

Step 2: Obtain and Enter Your Credentials

Conrad will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Active – Toggle Is Active to enable the channel.

  • Name – Assign a clear label (e.g. Conrad Marketplace EU).

  • API URL / Endpoint – Enter the API or endpoint URL provided by Conrad.

  • API Key / Token – Paste the API key or access token from your Conrad seller account.

  • Selected Channel / Market – If multiple markets (e.g. DE, EU) are supported, choose the correct one.

Ensure that credentials are copied exactly as given. During onboarding, Conrad may request a product feed or sample data for validation.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Always use the credentials tied to your Conrad Marketplace account and check attribute templates for SKUs and product specs.

Step 3 — Save and activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to Conrad. On success you’ll see a confirmation and the channel will be active. Helm will then begin importing orders and synchronising stock levels automatically.

If errors occur:

  • Check your Conrad account is fully approved.

  • Verify the API key or token is valid and current.

  • Confirm your product feed or mapping is complete and accepted.

Completion

Once connected, Conrad will be fully manageable from Helm: listings can be managed, orders will import automatically, stock and technical data will stay in sync, and despatch/tracking will update seamlessly. This reduces manual overhead and keeps your Conrad operations aligned with the rest of your sales channels.