Fressnapf Integration Setup Guide

This guide explains how to connect your Fressnapf account to Helm, enabling automated order import, real-time inventory synchronisation, and centralised fulfilment so you can manage Fressnapf alongside other sales channels from a single interface.

Last updated 4 months ago

What is Fressnapf

Fressnapf is Europe’s leading pet supplies retailer, offering food, accessories, and care products for pets. By integrating Fressnapf with Helm, you can automate order flows, maintain synchronised inventory, and streamline multichannel operations from a central hub.

PROS ✅

CONS ❌

Direct access to one of Europe’s largest pet supplies customer bases.

Requires valid API credentials issued by Fressnapf.

Real-time order and inventory synchronisation.

SKUs must be consistent between Helm and Fressnapf.

Centralised fulfilment and communication across channels.

Onboarding and compliance processes may differ by seller.

Automated tracking and dispatch updates.

Step-by-Step Setup

Step 1: Start the Fressnapf integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Fressnapf, and select Add / Install.

Note: You must have an active Fressnapf account with valid API credentials.

Step 2: Obtain and Enter Your Credentials

Fressnapf will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Name – Assign a clear label (e.g., Fressnapf Store).

  • API URL – Enter the full API endpoint URL provided by Fressnapf.

  • API Key – Paste the API key issued by Fressnapf.

  • Selected Channel – Choose the specific Fressnapf channel you wish to connect.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Additional Credential Settings – Choose any additional configuration settings.

  • Settings – Select the warehouse for fulfilment and configure shipping SLAs.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure company details for invoices and branding.

  • Commercial Invoice – Enter VAT ID and company address if required.

  • Despatch Emails – Decide whether Helm should send dispatch notifications and tracking updates.

  • Feedback Emails – Enable order feedback emails if required.

🔐 Credentials should correspond with those used to access your Fressnapf account.

Step 3: Save and Activate

Once the credentials are submitted, Helm will verify the connection with Fressnapf. After successful verification, the channel will be activated, and order imports, inventory updates, and fulfilment information will begin syncing automatically according to the configured settings.

Completion

Your Fressnapf channel is now fully integrated with Helm. Orders will import automatically, stock levels will remain accurate, and fulfilment updates will synchronise in real time. This ensures seamless operations and a unified workflow across all your connected sales channels.