Wurth Integration Setup Guide

This guide explains how to connect your Wurth account to Helm, enabling automated order import, real-time inventory synchronisation, centralised fulfilment, and streamlined supplier management so you can manage Wurth operations alongside your other sales channels from a single interface.

Last updated 4 months ago

What is Wurth

Wurth is a leading global distributor of assembly and fastening materials, tools, and industrial supplies, serving professional trades, construction, automotive, and manufacturing sectors. Suppliers can provide hardware, tools, fasteners, chemicals, and safety products through Wurth’s platform. Integrating Wurth with Helm allows suppliers to automate orders, synchronise stock, and streamline fulfilment for all professional customers.

PROS ✅	CONS ❌
Access to a large network of professional trades, industrial clients, and B2B customers.	Supplier onboarding requires approval and may include product validation and compliance checks.
Centralised management of orders, stock levels, and fulfilment in Helm.	Product data must meet Wurth standards, including accurate SKUs, descriptions, and certifications.
Supports detailed SKUs, product specifications, and technical attributes.	Commercial terms, delivery schedules, and invoicing rules vary by region and category.

Step-by-Step Setup

Step 1 — Start the Wurth integration in Helm

Log in to your Helm account.
Navigate to Settings → Sales Channels.
Click Add New Channel, search for Wurth, and select Add / Install.

Note: You must have an approved supplier account with Wurth before live orders can be processed.

Step 2: Obtain and Enter Your Credentials

Wurth will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

Active – Toggle Is Active to enable the channel.
Name – Assign a clear label (e.g. Wurth Industrial Supplies).
API URL / Endpoint – Enter the API or endpoint URL provided by Wurth.
API Key / Token – Paste the API key, access token, or connection credentials from your Wurth supplier account.
Selected Channel / Market – If multiple regions or divisions are supported, choose the appropriate one.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.
Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.
Stock Control – Enable Auto Sync Stock to maintain inventory parity.
Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.
Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.
Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.
Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Wurth supplier dashboard.

Step 3: Save and Activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to Wurth. On success, you’ll see a confirmation and the channel will be active. Orders, inventory updates, and product information will begin synchronising automatically.

If errors occur:

Verify your Wurth supplier account is fully approved.
Confirm the API key or credentials are valid.
Ensure product specifications match Wurth’s required format.

Completion

Once connected, your Wurth channel will be fully manageable from Helm: orders will import automatically, stock will remain up to date, invoices and despatch updates will synchronise, and your operations will stay efficient and compliant across all industrial and professional buyers.