Debenhams Integration Setup Guide

This guide elucidates the process of connecting your Debenhams account to Helm, thereby enabling automatic synchronisation of orders and inventory, and facilitating efficient management of your Debenhams sales channel.

Last updated 5 months ago

What is Debenhams Marketplace

Debenhams Marketplace is a leading UK-based online retail platform, enabling independent brands and suppliers to reach a wide audience of customers while preserving their distinct brand identity.

By integrating Debenhams Marketplace with Helm, you can automate order imports, maintain synchronised inventory in real time, and streamline multichannel fulfilment from a single, centralised interface.

PROS ✅

CONS ❌

Direct access to one of the UK’s largest retail audiences

Requires valid API credentials issued by Debenhams Marketplace

Real-time synchronisation of orders and stock

Approval processes and compliance requirements may differ between sellers and categories

Supports brand autonomy and supplier customisation

Marketplace onboarding may be subject to API rate limits and seller verification stages

Step-by-Step Setup

Step 1: Access the Debenhams Integration

Log in to your Helm account.

Navigate to:
Settings → Sales Channels

Click “Add New Channel“ then search and select Debenhams.

Step 2: Enter Your Credentials

Populate the following fields:

  • Active – Enable the channel by toggling the Is Active switch.

  • Name – Provide a distinctive reference for your channel (e.g. Debenhams Marketplace UK).

  • API URL – Input the full API endpoint URL (e.g. https://api.marketplace.debenhams.com).

  • API Key – Paste the API key issued by Debenhams via your supplier account.

  • Selected Channel – Add the Debenhams channel you wish to connect.

Ensure all credentials are transcribed precisely as provided.

Optional configuration tabs include:
Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Debenhams Marketplace supplier dashboard.

Step 3: Save and Activate

Click Submit to preserve your credentials.

A confirmation message will indicate successful connection of the Debenhams channel.

Completion

Your Debenhams store is now linked to Helm 3.6. Orders and inventory data will commence synchronisation automatically, ensuring your operations remain up-to-date and streamlined across platforms.