Amazon Integration Setup Guide

This page walks you through the process of integrating the Amazon Selling Partner (SP) API as a sales channel within Helm. You will learn how to locate and install the integration, configure the required fields, and authorise access to ensure seamless order syncing and inventory management.

Last updated 3 months ago

Amazon

This page guides you through the process of integrating the Amazon Selling Partner (SP) API as a sales channel within Helm. You will learn how to find and install the integration, configure the necessary fields, and authorise access to ensure smooth order syncing and inventory management.

Prerequisites

  • Ensure you have administrative access to Helm.

  • You must have an active Amazon Seller Central account.

  • Have your Amazon Marketplace ID and login credentials ready.

Step 1: Access the Sales Channels Area

  1. From your Helm dashboard, click on Settings in the bottom-left corner.

  2. Navigate to the Sales Channels section.

  3. Locate Amazon from the list of available integrations and click Install.

Step 2: Configure the Integration Fields

You will be presented with a credentials form. Fill in the following fields:

Active

Toggle this ON to activate the channel.

Name

A meaningful reference for your Amazon channel.

  • This must be unique across all channels.

  • Example: Amazon - UK

Marketplace ID

Select the Amazon marketplace associated with your seller account.

  • Example: UK (select country from dropdown)

Fulfilment Channels

Select the types of orders Helm should receive from Amazon:

  • MFN (Merchant Fulfilment Network)

    • You fulfil orders manually using your own warehouse and couriers.

  • AFN (Amazon Fulfilment Network)

    • Amazon fulfils and ships the orders on your behalf.

Order Statuses

You can select the appropriate option.

Explore the configuration settings to further tailor and enhance your integration according to your preferences.

Warehouse Selection

Click Settings in the top tab and choose the Helm warehouse from which goods will be despatched for this integration.

Explore the configuration settings to further tailor and enhance your integration according to your fulfilment strategy and vendor agreements.

Optional configuration tabs include:

  • Stock Control – Set up Auto Sync Stock

  • Brand – Setup your Company Information for this sales channel below. By default your Company Information as set in General Settings will be used.

  • Commercial Invoice – Setup your Commercial Invoice Information for this sales channel below. By default your Commercial Invoice Information as set in General Settings will be used.

  • Despatch Emails – Do you want Helm to send out an order despatched email with carrier tracking information (if applicable)? If you do setup your Despatch Email for this sales channel below.

  • Feedback Emails – Do you want Helm to send out an order feedback email? If you do, setup your Despatch Email for this sales channel below.

Adjust these according to your business requirements.

Note: DO NOT enable DESPATCH OR FEEDBACK EMAILS for an Amazon sales channel.

Once all fields are complete, click Submit.

Step 3: Authorise the Amazon SP API Connection

After submission:

  • A success message will confirm the channel has been created.

  • You will see the channel listed with three options: Edit, Connect Channel, and Delete.

  1. Click the Connect Channel button.

  2. You will be redirected to Amazon’s secure login and authorisation page.

  3. If prompted, sign in with your Amazon Seller Central credentials.

  4. Select your Amazon account and marketplace.

  5. Click Select Account to proceed.

  6. Tick the checkbox to authorise Helm (Channel API) access.

  7. Click Confirm to finalise the connection.

⚠️ Note:
If you accidentally close the redirection window, you can return to it by navigating to:
Settings → Sales Channels → Amazon SP API, then clicking the link icon to reopen the connection page.

Completion

Once the authorisation process is complete:

  • A confirmation message will appear.

  • Your Amazon SP API channel is now fully connected to Helm.

  • Orders and inventory will begin syncing automatically based on your selected fulfilment options.

Additional Notes

  • You may modify your Amazon integration settings at any time by returning to the Sales Channels area.

  • Always ensure your Amazon credentials and authorisation tokens remain up to date to avoid connection issues.

  • If needed, multiple Amazon channels (e.g., per region) can be configured using distinct names.