Madewell Integration Setup Guide

This guide explains how to connect your Madewell account to Helm, enabling automated order imports, inventory synchronisation, and centralised fulfilment management. Once connected, you can manage Madewell operations directly within Helm alongside your other sales channels.

Last updated 4 months ago

What is Madewell

Madewell is a US-based fashion retailer known for premium denim, apparel, and lifestyle accessories. Integrating Madewell with Helm allows automated order imports, real-time stock synchronisation, and streamlined fulfilment workflows across multiple channels.

PROS ✅

CONS ❌

Access to a large US fashion customer base.

Requires valid API credentials issued by Madewell.

Real-time synchronisation of orders and inventory with Helm.

SKUs must match across Helm and Madewell for accurate synchronisation.

Centralised fulfilment and dispatch updates.

Category-specific mapping may be required for apparel or seasonal items.

Automated reporting and workflow efficiency for multichannel operations.

Onboarding processes may vary depending on seller account status.

Step-by-Step Setup

Step 1: Start the Madewell integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Madewell, and select Add / Install.

Note: You must have an active Madewell account with valid API credentials.

Step 2: Obtain and Enter Your Credentials

Madewell will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Name – Assign a clear label (e.g., Madewell Store).

  • API URL – Enter the full API endpoint URL provided by Madewell.

  • API Key – Paste the API key issued by Madewell.

  • Selected Channel – Choose the specific Madewell channel you wish to connect.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Additional Credential Settings – Choose any additional configuration settings.

  • Settings – Select the warehouse for fulfilment and configure shipping SLAs.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure company details for invoices and branding.

  • Commercial Invoice – Enter VAT ID and company address if required.

  • Despatch Emails – Decide whether Helm should send dispatch notifications and tracking updates.

  • Feedback Emails – Enable order feedback emails if required.

🔐 Credentials should correspond with those used to access your Madewell account.

Step 3: Save and Activate

Once the credentials are submitted, Helm will verify the connection with Madewell. After successful verification, the channel will be activated, and order imports, inventory updates, and fulfilment information will begin syncing automatically according to your configured settings.

Completion

Your Madewell channel is now fully integrated with Helm. Orders will import automatically, stock levels will remain synchronised, and fulfilment updates will synchronise in real time. This ensures efficient operations and centralised management of your Madewell sales channel within Helm.