The Knot Integration Setup Guide

This guide explains how to connect your The Knot vendor account to Helm, enabling automated import of bookings/orders, synchronised inventory where applicable, and centralised management of your The Knot listings and fulfilment: so you can manage The Knot alongside your other sales channels from one place.

Last updated 4 months ago

What is MediaMarkt Marketplace

The Knot is a leading wedding vendor marketplace and planning platform that connects engaged couples with local and national wedding professionals: photographers, florists, venues, bridal retailers, stationery makers, favour and gift sellers, and more. For some sellers The Knot acts like a lead/booking platform (service bookings and enquiries); for others it supports product sales and registry items. Integrating The Knot with Helm lets you manage both product orders and service bookings (where supported) alongside your broader channel operations.

PROS ✅

CONS ❌

Direct access to a highly targeted, wedding-focused audience.

The Knot’s vendor onboarding and account approval are required before going live; onboarding can include profile, pricing and product/service validations.

Centralised handling of bookings, orders and fulfilment from inside Helm.

Offers and booking workflows differ from standard product marketplaces: availability, lead times and package options must be mapped correctly.

Reduced duplicate admin: listings, inventory (for products), dispatch updates and reporting live in one place.

Fees, ad options and lead models vary by category and campaign; commercial terms are agreed during onboarding.

Important note about services vs products

The Knot is primarily used by service providers (bookings, quotes, appointments) as well as sellers of wedding-related products. Before integration:

  • Decide which items are product SKUs (physical goods with inventory) and which are service listings (bookings, appointment-based sales).

  • Map service availability, minimum lead times and pricing packages in Helm so booking data flows correctly.

  • Prepare to supply any product-specific information (dimensions, materials, ingredient lists, sizing) and high-quality images for registry or product listings.

Step-by-Step Setup

Step 1 — Start the The Knot integration in Helm

  1. Log in to your Helm account.

  2. Navigate to: Settings → Sales Channels.

  3. Click Add New Channel, search for The Knot and select Add / Install.

Note:

You must have an approved The Knot vendor account before live listings and orders will be accepted.

Step 2: Enter Your Credentials

The Knot will supply the credentials or access tokens required to connect your vendor account. In Helm, populate the integration fields with the credentials supplied by The Knot:

  • Active – Toggle Is Active to enable the channel.

  • Name – Give the channel a clear label (e.g. The Knot — US Bridal).

  • API URL / Endpoint – Enter the API/endpoint supplied by The Knot for your account.

  • API Key / Token – Paste the API key, access token or connection details you received from The Knot.

  • Selected Channel / Market – If Helm supports multiple The Knot markets/regions, choose the correct market (e.g. US, EU) as required.

Ensure credentials are copied exactly as supplied by The Knot. If The Knot requests product or service data samples for approval, have representative product files and service packages available.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Credentials – Add any extra parameters (client IDs, refresh tokens) if provided.

  • Settings – Select the warehouse or fulfilment location for The Knot orders; set default shipping methods and service lead times.

  • Stock Control – Enable Auto Sync Stock for product SKUs so Helm pushes inventory updates automatically and reduces oversells.

  • Service Mapping – Map service listings (packages, add-ons, lead times, available dates) so bookings import with the right status and schedule.

  • Brand – Configure company/brand details for this channel; Helm can default to General Settings or use a channel-specific profile.

  • Commercial Invoice – Enter any channel-specific invoice details for cross-border product sales, if required.

  • Despatch Emails / Booking Confirmations – Decide whether Helm should send despatch or booking-confirmation emails (with tracking or calendar invites) to customers via The Knot.

  • Feedback / Review Emails – Choose whether to send post-service feedback or review invites through Helm.

🔐 Credentials entered here should match the credentials used to access your The Knot vendor dashboard.

Step 3: Save and Activate

Click Submit (or Save) to store your credentials.

Helm will attempt to connect to The Knot. On successful connection you’ll see a confirmation and the channel will be listed as active. Helm will then begin importing bookings/orders and synchronising stock or availability according to your sync settings.

If you encounter authentication or permission errors, confirm:

  • Your The Knot vendor account has been approved and is active.

  • The API token or connection details you entered are current (tokens may expire or require rotation).

  • Any product feed, service package or catalogue submissions requested during onboarding were completed and accepted.

Completion

Once connected, your The Knot channel will be manageable from Helm: product SKUs and accepted service listings will be visible and editable, orders and bookings will import automatically, Helm will submit despatch/tracking updates (for product orders) or booking confirmations (for services), and inventory/availability will be kept in sync to reduce oversells and double bookings. Continue to monitor onboarding messages from The Knot for any follow-up documentation or campaign instructions.