Fanatics Integration Setup Guide

This guide explains how to connect your Fanatics account to Helm, enabling automated order import, real-time inventory synchronisation, and centralised fulfilment so you can manage Fanatics alongside other sales channels from a single interface.

Last updated 4 months ago

What is Fanatics

Fanatics is a global online retailer specialising in licensed sports merchandise, including apparel, memorabilia, and collectibles. Integrating Fanatics with Helm allows automated order imports, synchronised stock levels, and centralised management of fulfilment and customer communications across your connected sales channels.

PROS ✅

CONS ❌

Access to a large global customer base of sports fans.

Requires a valid Fanatics account with API credentials.

Centralised order and inventory management.

SKUs must match across Fanatics and Helm for accurate synchronisation.

Real-time stock synchronisation with Helm.

Marketplace-specific requirements may require additional mapping.

Automated updates for order dispatch and tracking.

Step-by-Step Setup

Step 1: Start the Fanatics integration in Helm

  1. Log in to your Helm account.

  2. Navigate to Settings → Sales Channels.

  3. Click Add New Channel, search for Fanatics, and select Add / Install.

Note: You must have an active Fanatics account with API credentials.

Step 2: Obtain and Enter Your Credentials

Fanatics will provide the credentials required for integration. In Helm, fill out the following fields with the details provided:

  • Name – Assign a clear label (e.g., Fanatics Store).

  • API URL – Enter the full API endpoint URL provided by Fanatics.

  • API Key – Paste the API key issued by Fanatics.

  • Selected Channel – Choose the specific Fanatics channel you wish to connect.

Ensure credentials are copied exactly as provided to avoid connection issues.

Optional configuration tabs include:

Adjust these parameters in accordance with your business protocols.

  • Additional Credential Settings – Choose any additional configuration settings.

  • Settings – Select the warehouse for fulfilment and configure shipping SLAs.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure company details for invoices and branding.

  • Commercial Invoice – Enter VAT ID and company address if required.

  • Despatch Emails – Decide whether Helm should send dispatch notifications and tracking updates.

  • Feedback Emails – Enable order feedback emails if required.

🔐 Credentials should correspond with those used to access your Fanatics account.

Step 3: Save and Activate

Once the credentials are submitted, Helm will verify the connection with Fanatics. After successful verification, the channel will be activated, and order imports, inventory updates, and fulfilment information will begin syncing automatically according to the configured settings.

Completion

Your Fanatics channel is now fully integrated with Helm. Orders will import automatically, inventory levels will remain accurate, and fulfilment updates will synchronise in real time. This centralised integration ensures efficient operations, reduces manual errors, and provides a single point of control across all connected sales channels.