Fruugo Integration Setup Guide

This guide elucidates the process of connecting your Fruugo Marketplace account to Helm, thereby enabling automatic synchronisation of orders and inventory, and facilitating efficient management of your Fruugo sales channel.

Last updated 5 months ago

What is Fruugo Marketplace

Fruugo Marketplace is a global online retail platform, empowering independent brands and retailers to reach a diverse, international audience while maintaining their unique brand identity.

By integrating Fruugo Marketplace with Helm, you can automate order imports, maintain synchronised inventory in real time, and streamline multichannel fulfilment from a singular, centralised interface.

PROS ✅

CONS ❌

Direct access to a large international retail audience

Requires valid API credentials issued by Fruugo Marketplace

Real-time synchronisation of orders and stock

Approval processes and compliance requirements may differ between sellers and regions

Supports brand autonomy and retailer customisation

Marketplace onboarding may be subject to API rate limits and seller verification stages

Step-by-Step Setup

Step 1: Access the Fruugo Integration

Log in to your Helm 3.6 account.

Navigate to:
Settings → Sales Channels

Click “Add New Channel” then search and select Fruugo.

Step 2: Enter Your Credentials

Populate the following fields:

  • Active – Enable the channel by toggling the Is Active switch.

  • Name – Provide a distinctive reference for your channel (e.g. Fruugo Marketplace UK).

  • Username - Add your Username

  • Password - Add your Password

  • Order Statuses - eg Pending, Procesed…

Ensure all credentials are transcribed precisely as provided.

Optional configuration tabs include:
Adjust these parameters in accordance with your business protocols.

  • Credentials – Choose any additional configuration settings to tailor the integration to your operational requirements.

  • Settings – Select the warehouse from which goods will be despatched for this integration and select any additional settings you may require.

  • Stock Control – Enable Auto Sync Stock to maintain inventory parity.

  • Brand – Configure your Company Information for this sales channel; by default, details from General Settings will be used.

  • Commercial Invoice – Set up Commercial Invoice Information specific to this channel, or retain those from General Settings.

  • Despatch Emails – Decide whether Helm should transmit order despatch emails with carrier tracking information; configure as required.

  • Feedback Emails – Elect to send order feedback emails; configure accordingly.

🔐 Credentials should correspond with those used to access your Fruugo Marketplace seller dashboard.

Step 3: Save and Activate

Click Submit to preserve your credentials.

A confirmation message will indicate successful connection of the Fruugo channel.

Completion

Your Fruugo store is now linked to Helm. Orders and inventory data will commence synchronisation automatically, ensuring your operations remain contemporaneous and streamlined across platforms.