TikTok Shop Shipping Overview

TikTok Shop requires merchants to provide reliable shipping for all orders, and the platform provides guidelines to ensure consistent delivery experiences for customers. Shipping management involves fulfilment options, shipping rates, tracking, and timelines.

Last updated 3 months ago

1. Fulfilment Options

TikTok Shop offers two main shipping approaches:

  1. Self-Fulfilment (Merchant-Managed Shipping):

    • You handle packing, dispatch, and delivery.

    • You can choose your own courier or logistics partner.

    • Merchants are responsible for generating tracking numbers and providing updates to TikTok Shop.

  2. TikTok Fulfilment / Partner Logistics (Optional in some regions):

    • TikTok partners with third-party logistics providers.

    • TikTok may offer discounted rates or pre-negotiated shipping contracts.

    • Tracking and delivery updates are automatically handled within the TikTok ecosystem.

2. Shipping Policies and Timelines

  • Processing Time:
    Merchants must specify how long it takes to prepare an order for dispatch. TikTok typically requires merchants to ship within 2–3 business days after the order is confirmed, but it may vary by region.

  • Delivery Estimates:

    • TikTok Shop displays expected delivery times to customers.

    • Merchants must provide accurate shipping methods to prevent order cancellations or disputes.

  • Tracking Requirements:
    Every shipment must have a tracking number uploaded to TikTok Shop. This ensures customers can monitor their deliveries and supports TikTok’s seller performance metrics.

3. Shipping Rates

  • Merchants can choose between free shipping or paid shipping for customers.

  • Shipping costs can be set per region, product weight, or order value.

  • TikTok Shop often encourages free or subsidised shipping to improve conversion rates.

4. Integration with Helm

When you integrate TikTok Shop with Helm:

  • Orders Import Automatically: TikTok orders appear in Helm immediately after they’re placed.

  • Stock Sync: Helm automatically updates TikTok Shop inventory to avoid overselling.

  • Shipping & Tracking:

    • Generate shipping labels through your preferred courier in Helm.

    • Helm pushes the tracking number back to TikTok Shop automatically.

  • Dispatch Notifications: Helm can send emails to customers confirming shipment, reducing manual work.

5. Key Tips for TikTok Shipping

  • Always ensure tracking numbers are valid and uploaded promptly.

  • Match processing and delivery times in TikTok Shop to your actual courier capabilities.

  • If using multiple couriers, Helm can centralise them so TikTok sees only the final tracking number.

  • Check regional shipping restrictions - TikTok Shop sometimes limits certain products for international shipping.

Integrating with TikTok Shipping.

For setup instructions, please refer to the TikTok Shipping Integration Guide

Need Help?

If you need help with technical setup, please contact Helm Support